We offer a range of ecommerce website solutions from a simple payment at the click of a button for a single purchase to elaborate fully functioning online shops. We can hand code bespoke functionality from scratch or use an off-the-shelf solution like the highly respected Magento platform. We have also developed our own custom ecommerce websites which offers simple functionality in an extremely affordable and easy to use. We would be delighted to explain the different options and recommend which software solution best suits your needs. However successful, ecommerce concerns far more than the choice of software that drives the site, the decision about which one to use is one of many you will need to make when planning your ecommerce business.
If you are setting up an ecommerce business from scratch the first thing you will need, if you haven't done it already, is to draw up a business plan. We will seek to understand how your business will function in order to offer you our very best service. A careful look at your market to define just who you will be selling to, what will motivate them to buy from you and what your competitors are doing will help us formulate objective proposals for your e-business which will include the design of your website, the way it describes and displays your products or service and the way you communicate with your customers.
An ecommerce website is often a shop front with a complex operation sitting behind it. Advertising and marketing may be employed to drive traffic to the site possibly using Pay Per Click advertising (Google Adwords is the market leader), conventional 'above the line' advertising in newspapers, magazines, radio and TV or mail shots - either physical or electronic. Search Engine Optimisation and, more recently, social networking campaigns may also figure in the marketing mix. At the other end of the sales funnel is the shop itself where customer behaviour can be monitored using all manner of web metrics to fine tune and optimise the way the site operates. Behind all this, the back office manages order processing, the stock room or warehouse picks, packs and dispatches and an accounts program monitors the money. To function effectively the whole set up should operate in unison, responsively and with clear reporting. We would welcome the opportunity to discuss with you how we can help you get your ecommerce operation up and running from building and maintaining the site, integrating it with back office systems and creating the collateral for sales and marketing.
We will help you set up your merchant account and integrate your site with any payment gateways and SSL certificates. Our hosting solutions are state of the art and we offer full back up and service level agreements according to clients' needs.